Interview Skills

Every Conversation can be an interview - here is how to WIN

With interactive training Fergus McClelland (interview survivor) will show you how to hit the right spots every time – whatever the interview – whatever the opportunity.

Every time you talk to a would-be client, investor, employer you need to have the skills of a media professional to understand them and present what you want them to understand effectively in a few seconds.

In a lift, on the phone, during a prepared presentation, there is a powerful opportunity. They need to know what benefits you can bring – FAST. Fail, and you drop back into the mud – succeed and you FLY.

What Is An Effective Interview?


Outline of a training day

A. Warm Up Interview Demo – what works: what doesn’t
B. Interview Challenges – interactive
C. Short Interview Clip - analyzing good techniques by Interviewer(ee)
D. Interview Practice 1
E. Building Blocks of Interview Success
F. How to plan an interview – profiling the interviewee(er)
G. Review - Group Feedback and discovery session
H. Interview Practice 2

What Will you walk away with from a training day?

You will understand the subtext and the headlines of every interview situation – and how to enjoy making them work for you.

Find your natural interview style – from warrior to guru - Working in styles to suit the other person and yourself.

Assess how well you have done. How to de-brief your interviews
How to be enthusiastic when the topic is boring to you – finding the positive

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Interview Breakdown

Stage One
1.Planning
a. Research Profiling - Who are they? What do they want? Does it fit for you?
b. What illustrative stories will work?

Stage Two
A. Presenting Essentials
Rapport – reading the room, watching and listening
2. Enthusiasm – feeling, breathing, stance
3. Body state – look, body language, clothing
4. Style – speed, look, passion
5. Format
(a) Keeping It Simple – words, message, matching
(b) Delivery style – you – them - us

6. Attitude
(a) Leadership style – being respected: Integrity, care, compassion for others
(b) Selling yourself
(c) Gaining the voice that smiles

7. Motivating people
Listening for profile
a. Delivery
b. Listening
c. Sharing

Stage Three
Questions
a. What to ask – how to ask, when to ask
b. Strategies for difficult questions – handling the unexpected
c. How to answer – how brief – what to put across

Stage Four
Preparing The Close
a. Asking for feedback – questions, listening, answering
b. Giving your message – sound bites, love marks, memorability


All these and more are unveiled in a training day.


To find out more email:
fergus@vocaltrademark.com
Call +44 (0)787 6717 592